AI Market Positioning Workflow

5 steps to a reviewable draft

1. 01

   Frame the choice

   State the audience, category context and business decision. Avoid treating a preference for a phrase as a positioning decision.

   Result: A positioning question with a named owner and audience.

2. 02

   Separate evidence from aspiration

   List confirmed customer language, product facts, competitor observations and desired future claims in separate groups.

   Result: A source sheet that makes the evidence boundary visible before writing begins.

3. 03

   Draft positioning options

   Ask for several options that show the audience, problem, supported distinction, proof and tradeoff instead of polishing one line too early.

   Result: Options that make the proof and cost of each position easy to compare.

   Your prompt

   Copy prompt

   Draft market positioning options from the supplied evidence.
   
   Audience and decision: {{scope}}
   Customer evidence: {{customer_evidence}}
   Product facts and offer constraints: {{product_facts}}
   Competitor observations: {{competitor_evidence}}
   
   For each option, return audience, problem, category context, supported distinction, proof source, tradeoff, risk, unsupported claim and question to validate. Mark a deduction as [HYPOTHESIS]. Do not invent differentiation, customer demand, market share, product capability or performance results.

   Example input

   Position a reporting template for small agencies using interview notes, product pages and three competitor comparisons.

   Example output

   Option: reporting support for agency-client communication. Proof source: customer interviews. Differentiated claim: [HYPOTHESIS]. Tradeoff: narrower appeal outside agencies.

4. 04

   Challenge the differentiated claim

   Review the options with product and market owners. Remove any difference that depends on a feature, customer result or competitor fact that no source supports.

   Result: A smaller set of defensible positions and a clear evidence gap.

5. 05

   Record the validation decision

   Choose the position to test or the evidence to collect next, then record who will decide after the result arrives.

   Result: A positioning decision that can move into a strategy or experiment plan.