AI Competitor Analysis Workflow

5 steps to a reviewable draft

1. 01

   Set the comparison boundary

   Name the segment, geography, product area and decision. Exclude companies that do not compete for the same customer choice.

   Result: A short comparison scope that explains why each company belongs in the review.

2. 02

   Capture observable evidence

   Record page URLs, offer wording, audience cues, proof, pricing statements and calls to action exactly as presented. Keep the capture date beside each source.

   Result: A source pack that another reviewer can open and inspect.

3. 03

   Build the comparison matrix

   Ask for a matrix based only on the supplied source pack, with observations separate from possible implications.

   Result: A matrix that makes evidence gaps as visible as the observed patterns.

   Your prompt

   Copy prompt

   Create a competitor comparison matrix from the supplied sources.
   
   Market and decision: {{scope}}
   Companies and source links: {{sources}}
   Comparison fields: {{fields}}
   
   Return columns for company, observed audience, offer, proof shown, call to action, source link, observation, uncertainty and question to investigate. Put [NOT OBSERVED] where the source does not support a field. Do not infer revenue, market share, customer satisfaction, strategy or internal business performance.

   Example input

   Compare three reporting tools for small agencies using their public pricing and product pages.

   Example output

   Company: Example Tool. Offer: weekly client reports. Proof shown: [NOT OBSERVED]. Question: does the offer include client-facing sharing?

4. 04

   Challenge the interpretation

   Review the matrix with someone who knows the market. Remove statements that turn a page headline into a fact about the company or its customers.

   Result: A comparison with a defensible boundary between observation and interpretation.

5. 05

   Choose the next research move

   Turn the most useful gap or pattern into a research question, owner and decision date.

   Result: A focused follow-up instead of a static competitor spreadsheet.