Audience Research for Marketing With AI

5 steps to a reviewable draft

1. 01

   Define the decision

   State which audience choice the research should inform, such as a campaign, page, offer or message. A broad request produces broad noise.

   Result: One decision statement and the audience context it concerns.

2. 02

   Sort the source material

   Group notes by source type and date. Remove duplicate copies, label sensitive material and keep direct quotes distinct from summaries.

   Result: A clean source pack with traceable origin.

3. 03

   Create the insight board

   Ask for recurring language, situations, desired changes and objections, with an evidence column beside every theme.

   Result: A board that links audience statements to an identifiable source.

   Your prompt

   Copy prompt

   Organize the supplied audience material into an insight board for this decision.
   
   Decision: {{decision}}
   Source material: {{sources}}
   Known audience context: {{context}}
   
   Return sections for observed language, situations, desired change, objections, evidence source, confidence, assumptions and unanswered questions. Quote or paraphrase only supplied material. Mark a deduction as [HYPOTHESIS]. Do not add demographics, motivations, budgets or market size that the sources do not establish.

   Example input

   Decide which reporting problem a workshop landing page should address. Sources include five support notes and two interviews with agency owners.

   Example output

   Observed language: “I rebuild the report every Friday.” Evidence: two interviews. Motivation: [HYPOTHESIS].

4. 04

   Look for weak evidence

   Check whether a theme appears across more than one source and whether one loud customer has distorted the picture. Preserve disagreements.

   Result: A shorter set of findings with uncertainty shown plainly.

5. 05

   Plan the next question

   Select the question that could change the marketing decision, then assign a method, owner and date for answering it.

   Result: A research action that connects directly to the decision.