AI Marketing Strategy Template

5 steps to a reviewable draft

1. 01

   Frame the decision

   Write the decision the strategy should make and the time period it covers. Keep the question narrow enough to choose between options.

   Result: One decision statement with an owner and a planning window.

2. 02

   Sort facts, assumptions and constraints

   List confirmed inputs separately from assumptions and operational limits. Do not hide uncertainty inside a market summary.

   Result: A source sheet that shows what can support the strategy and what still needs validation.

3. 03

   Draft the one-page strategy

   Use the source sheet to create a short strategy that names the chosen direction and rejects unsupported certainty.

   Result: A one-page strategy that makes the chosen direction and its evidence boundary easy to review.

   Your prompt

   Copy prompt

   Draft a one-page marketing strategy using only the supplied inputs.
   
   Decision: {{decision}}
   Confirmed facts: {{facts}}
   Assumptions to test: {{assumptions}}
   Constraints: {{constraints}}
   Planning period: {{period}}
   
   Include: objective, audience, problem, chosen approach, channels or tactics to test, measures, risks, assumptions and the next decision. Mark unsupported details as [TO VALIDATE]. Do not invent market size, conversion rates, competitor claims or budget.

   Example input

   Decide how to introduce a reporting template to small agency teams during the next quarter. Existing customers mention slow weekly reporting; paid budget is limited.

   Example output

   Objective — Test whether a reporting template attracts small agency teams. Budget — [TO VALIDATE].

4. 04

   Challenge the choices

   Ask a stakeholder to check whether the target audience, expected measures and excluded options match the real business constraint.

   Result: A strategy draft with visible tradeoffs and a realistic next decision.

5. 05

   Turn it into a working plan

   Assign the next experiment or campaign brief to an owner, with the input needed before work starts.

   Result: A strategy that can move into a campaign brief without becoming a long presentation.