AI Content Brief Template for SEO

5 steps to a reviewable draft

1. 01

   Write the query decision

   Define which query and reader task the page should own, plus the proposed URL. Do not treat a keyword list as an article brief.

   Result: One primary intent and a boundary against competing pages on the site.

2. 02

   Record what the SERP shows

   Capture current result types, repeated topics, page formats and unanswered reader needs. Preserve URLs and capture dates rather than relying on memory.

   Result: A SERP note that distinguishes observation from editorial judgment.

3. 03

   Build the brief

   Ask for a brief based on the captured observations and source plan, with a visible field for anything that needs verification.

   Result: A brief that gives the writer a useful page to make instead of a summary of ranking pages.

   Your prompt

   Copy prompt

   Create an SEO content brief from the supplied research.
   
   Primary query and page purpose: {{query}}
   Current SERP observations with URLs and dates: {{serp_notes}}
   Reader task and editorial angle: {{reader_angle}}
   Available sources and internal links: {{sources_links}}
   
   Return intent, direct answer requirement, unique contribution, section plan, source requirements, internal links, claims to verify and freshness triggers. Label an inference as [EDITOR HYPOTHESIS]. Do not invent search volume, ranking difficulty, competitor traffic, Google requirements or source facts.

   Example input

   Query: AI content brief. SERP notes show templates and tool pages; the site can contribute a source-checking method for writers.

   Example output

   Unique contribution: a brief that names source gaps before drafting. Search volume: [NOT PROVIDED]. Internal link: blog outline workflow.

4. 04

   Check for overlap

   Compare the brief with nearby site pages and the observed SERP. Merge or redirect the angle if it would duplicate an existing page without a new reader benefit.

   Result: A distinct page plan with a defensible query boundary.

5. 05

   Publish the writing brief

   Save the research notes, source requests and review date with the assignment so the writer can see what changed later.

   Result: A brief that supports editorial work and future refresh decisions.