intermediate / 45 minutes

Content Repurposing Workflow With AI

Plan content repurposing from an article, webinar or recording without stripping away the context that made its claims accurate.

Result: A repurposing plan that links every proposed asset to source material, intended audience, claim boundary, owner and review requirement.

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5 steps to a reviewable draft

  1. 01

    Inspect the source asset

    Record the source URL or file, publication date, audience, approved claims, examples and context that must stay attached to them.

    Result: A source record that prevents the plan from treating a sentence as a free-floating fact.

  2. 02

    Choose destination jobs

    Define what each new format should help a reader do. Avoid turning one source into every possible channel just to fill a calendar.

    Result: A short destination list with a reader job for each asset.

  3. 03

    Create the asset map

    Ask for repurposing ideas that name their source section, audience adjustment, claim boundary and review owner.

    Result: A format plan that protects source context while giving creators concrete work to produce.

    Your prompt

    Create a content repurposing plan from the approved source asset.
    
    Source asset and context: {{source}}
    Approved claims, examples and limits: {{claim_boundary}}
    Destination channels and reader jobs: {{destinations}}
    Available owners and production limits: {{capacity}}
    
    Return a table with proposed asset, source section, reader job, format, claim or quote check, context to retain, owner and review requirement. Mark a missing permission or fact as [NEEDS INPUT]. Do not turn a conditional source claim into a universal promise or invent a new result.
    Example input

    Repurpose a webinar on campaign reporting into a newsletter section, short video and article update. The webinar includes one product screenshot and a conditional customer example.

    Example output

    Newsletter asset: reporting checklist. Source: webinar minute 12. Context to retain: applies to weekly client reports. Customer example: [NEEDS INPUT].

  4. 04

    Check the claim drift

    Compare each proposed asset with the original source. Flag a changed audience, shortened condition or missing qualification before production begins.

    Result: A plan that retains accuracy across formats.

  5. 05

    Assign production and review

    Set owners, source links and review dates for the selected assets, then keep rejected ideas with the reason they were rejected.

    Result: A production map that writers, editors and channel owners can use.

What a finished draft should contain

A five-asset plan that maps each format to its source, reader job and review requirement while rejecting two ideas that would lose essential context.

What this process cannot decide

  • Repurposing does not create new evidence or permission to reuse restricted material.
  • Each destination channel may require its own editorial or legal check.

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