beginner / 20 minutes

AI Lead Qualification Workflow

Use a scoring aid for triage, not a substitute for a seller's judgment about fit, timing or contactability.

Result: A lead review with evidence for each criterion, missing-data markers and a documented next action.

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5 steps to a reviewable draft

  1. 01

    Set the qualification rules

    Name the permitted criteria, their meaning and the actions available for a low, unclear or high-fit lead.

    Result: A qualification rubric the team already accepts.

  2. 02

    Attach evidence to each criterion

    Record the lead facts and their source; leave unknown fields blank rather than assigning a default score.

    Result: A lead record with source-backed inputs.

  3. 03

    Produce a decision aid

    Ask for an explanation per criterion, not a black-box verdict.

    Result: A transparent qualification aid.

    Your prompt

    Review this lead against the stated rubric. Criteria: {{criteria}}. Lead record with sources: {{lead_record}}. Return one row per criterion with observed evidence, missing information, provisional status and suggested next action. Use [UNKNOWN] for absent data. Do not infer budget, authority, urgency, intent, legal basis for contact or probability of closing.
    Example input

    Criterion: team size 20–200. Lead record: company headcount not supplied; role is operations manager.

    Example output

    Team size: [UNKNOWN]. Role relevance: observed operations manager. Next action: confirm company size before routing.

  4. 04

    Review exceptions and routing

    Have the assigned seller check the evidence, local policy and any result that would remove a lead from follow-up.

    Result: A human-owned routing decision.

  5. 05

    Record the next action

    Add the approved route, owner and open question to the CRM or working list through the normal team process.

    Result: A traceable next action with no hidden score.

What a finished draft should contain

A qualification sheet that explains what is known and what the team must learn next.

What this process cannot decide

  • A score cannot prove fit or buying intent
  • AI cannot make eligibility or compliance decisions.

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