intermediate / 40 minutes

AI Account Research Workflow

Organize public account research without converting weak signals into buyer facts or a claim about business priorities.

Result: A cited account brief with observed facts, open questions, source dates and discovery-call relevance.

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5 steps to a reviewable draft

  1. 01

    Define the research question

    State what the seller needs to learn before the next conversation.

    Result: A bounded account research question.

  2. 02

    Capture sources and dates

    Save page URLs, titles, dates and the observable statements they support.

    Result: A source record.

  3. 03

    Draft the account brief

    Ask for a cited brief with unknowns kept visible.

    Result: A cited brief for discovery preparation.

    Your prompt

    Create an account research brief. Discovery objective: {{objective}}. Sources with URLs and dates: {{sources}}. Return observed facts, source links, possible relevance, unknowns and questions to ask. Mark inferences [HYPOTHESIS]. Do not invent budget, authority, strategy, technology use, business performance or buyer intent.
    Example input

    Research a public agency website before a reporting workflow call.

    Example output

    Observed: agency lists client reporting services. Relevance: [HYPOTHESIS]. Question: how is reporting owned today?

  4. 04

    Check the citations

    Open every source for a high-impact statement and remove stale or unsupported detail.

    Result: A source-backed account brief.

  5. 05

    Use it in call prep

    Turn unknowns into questions for the seller's call plan.

    Result: Research that informs a real conversation.

What a finished draft should contain

A brief that links observed account facts to sources and turns gaps into discovery questions.

What this process cannot decide

  • Public sources can be incomplete
  • AI cannot verify private company information.

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