intermediate / 40 minutes
AI Account Research Workflow
Organize public account research without converting weak signals into buyer facts or a claim about business priorities.
Result: A cited account brief with observed facts, open questions, source dates and discovery-call relevance.
Jump to prompt ↓5 steps to a reviewable draft
- 01
Define the research question
State what the seller needs to learn before the next conversation.
Result: A bounded account research question.
- 02
Capture sources and dates
Save page URLs, titles, dates and the observable statements they support.
Result: A source record.
- 03
Draft the account brief
Ask for a cited brief with unknowns kept visible.
Result: A cited brief for discovery preparation.
Your prompt
Create an account research brief. Discovery objective: {{objective}}. Sources with URLs and dates: {{sources}}. Return observed facts, source links, possible relevance, unknowns and questions to ask. Mark inferences [HYPOTHESIS]. Do not invent budget, authority, strategy, technology use, business performance or buyer intent.Example inputResearch a public agency website before a reporting workflow call.
Example outputObserved: agency lists client reporting services. Relevance: [HYPOTHESIS]. Question: how is reporting owned today?
- 04
Check the citations
Open every source for a high-impact statement and remove stale or unsupported detail.
Result: A source-backed account brief.
- 05
Use it in call prep
Turn unknowns into questions for the seller's call plan.
Result: Research that informs a real conversation.
What a finished draft should contain
A brief that links observed account facts to sources and turns gaps into discovery questions.
What this process cannot decide
- Public sources can be incomplete
- AI cannot verify private company information.
