AI Campaign Brief Template

5 steps to a reviewable draft

1. 01

   Collect approved inputs

   Gather the campaign objective, offer details, audience evidence, channel requirements, owners and deadlines. Leave blank fields blank.

   Result: One input sheet without assumed claims or imaginary deadlines.

2. 02

   State the single campaign job

   Write the change you want the audience to make or understand after seeing the campaign. Avoid combining several unrelated objectives.

   Result: One campaign job that can guide message and channel choices.

3. 03

   Generate the brief

   Ask for a campaign brief with placeholders for every detail the input sheet does not confirm.

   Result: A brief that helps contributors start work without guessing about claims or ownership.

   Your prompt

   Copy prompt

   Write a campaign brief using only the approved information below.
   
   Campaign objective: {{objective}}
   Audience evidence: {{audience}}
   Offer and approved claims: {{offer}}
   Channels and deliverables: {{channels}}
   Brand or legal constraints: {{constraints}}
   Owners and timing: {{owners_timing}}
   
   Use these sections: campaign job, audience, message, proof, offer, deliverables, owners, timing, review checks and open questions. Mark missing details as [NEEDS INPUT]. Do not invent claims, prices, dates, customer proof or legal approval.

   Example input

   Objective is to invite existing users to a reporting workshop. The approved offer is a live 45-minute session; the date is not yet set.

   Example output

   Timing — [NEEDS INPUT]. Deliverable — Email invitation for existing users.

4. 04

   Review for ownership and claims

   Check that every deliverable has an owner and every factual or product statement appears in the approved input sheet.

   Result: A campaign brief ready for contributor review.

5. 05

   Hand off the brief

   Share the reviewed brief with the people who create, approve and publish the campaign work.

   Result: A single source of direction for the campaign team.