AI Market Research Workflow

5 steps to a reviewable draft

1. 01

   Frame the research question

   Write the business choice the research should help with and define what would count as useful evidence.

   Result: A bounded research brief.

2. 02

   Collect and date the sources

   Save the source URL, publication date, visible claim and any reason to doubt relevance or freshness.

   Result: A source log the owner can revisit.

3. 03

   Draft the research brief

   Ask for cited observations, confidence notes and research gaps rather than a generic market report.

   Result: A research brief whose evidence and uncertainty are easy to locate.

   Your prompt

   Copy prompt

   Create a market research brief for this business question: {{question}}. Sources with URLs, dates and excerpts: {{sources}}. Return observed facts with citations, tentative hypotheses, source limits, open questions and the next decision. Label inference [HYPOTHESIS] and missing proof [NEEDS RESEARCH]. Do not invent market size, growth rates, customer demand, competitor pricing, regulations or buying behavior.

   Example input

   Question: should a local bookkeeping firm offer payroll support? Sources: current client requests, a regional business directory and two competitor pages.

   Example output

   Observed: two clients requested payroll support [source]. Competitor pricing: [NEEDS RESEARCH]. Next decision: interview five current clients.

4. 04

   Check relevance and gaps

   Open the sources behind high-impact claims and identify what the available material cannot establish.

   Result: A short evidence-backed brief with honest research gaps.

5. 05

   Assign the next research action

   Choose one data point to collect, the person responsible and the decision review date.

   Result: Research that feeds a real business choice.