beginner / 30 minutes
AI Social Media Plan Template
Use this AI social media plan template to organize messages around what the audience needs to understand, not a calendar of interchangeable posts.
Result: A social media plan with message themes, channel format, source material, owner and claim review for each post idea.
Jump to prompt ↓5 steps to a reviewable draft
- 01
Choose the message territory
Write the approved message, audience context and action the social work should support. Do not use a vague theme as the brief.
Result: A message boundary that keeps the plan tied to a real marketing purpose.
- 02
List the usable source material
Gather approved proof, product facts, customer permission status and source owners. Exclude anything that needs approval first.
Result: A source set that can support social claims without improvisation.
- 03
Draft the plan
Ask for post ideas that cite their source material and fit the intended channel without inventing proof.
Result: A social plan that connects each idea with a source and a review point.
Your prompt
Create a social media plan using only the approved information below. Campaign or message goal: {{goal}} Audience context: {{audience}} Approved claims and source material: {{sources}} Channel requirements: {{channels}} Team capacity and owners: {{capacity}} Return a table with: message theme, post concept, channel format, source needed, owner, claim check and call to action. Mark unsupported claims as [NEEDS INPUT]. Do not invent customer quotes, outcomes, metrics, product details or dates.Example inputThe goal is to explain a reporting workshop to existing users. Approved source material includes the workshop agenda and one product screenshot.
Example outputPost concept — Show one reporting question from the agenda. Source needed — approved workshop agenda. Claim check — product owner.
- 04
Review message and channel fit
Check that the format fits the channel and that every claim, quote or visual has a source and owner approval.
Result: A plan that can enter content production without hidden approval gaps.
- 05
Schedule the approved work
Assign dates only after the source, owner and review point are confirmed for each post.
Result: A compact social plan that reflects the work the team can actually approve and publish.
What a finished draft should contain
A channel-aware plan where every post idea names its message, source, owner and claim review before it receives a publication date.
What this process cannot decide
- The workflow does not predict reach, engagement or conversion.
- Channel rules and permissions can change, so review them at publishing time.
