beginner / 30 minutes

AI Social Media Plan Template

Use this AI social media plan template to organize messages around what the audience needs to understand, not a calendar of interchangeable posts.

Result: A social media plan with message themes, channel format, source material, owner and claim review for each post idea.

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5 steps to a reviewable draft

  1. 01

    Choose the message territory

    Write the approved message, audience context and action the social work should support. Do not use a vague theme as the brief.

    Result: A message boundary that keeps the plan tied to a real marketing purpose.

  2. 02

    List the usable source material

    Gather approved proof, product facts, customer permission status and source owners. Exclude anything that needs approval first.

    Result: A source set that can support social claims without improvisation.

  3. 03

    Draft the plan

    Ask for post ideas that cite their source material and fit the intended channel without inventing proof.

    Result: A social plan that connects each idea with a source and a review point.

    Your prompt

    Create a social media plan using only the approved information below.
    
    Campaign or message goal: {{goal}}
    Audience context: {{audience}}
    Approved claims and source material: {{sources}}
    Channel requirements: {{channels}}
    Team capacity and owners: {{capacity}}
    
    Return a table with: message theme, post concept, channel format, source needed, owner, claim check and call to action. Mark unsupported claims as [NEEDS INPUT]. Do not invent customer quotes, outcomes, metrics, product details or dates.
    Example input

    The goal is to explain a reporting workshop to existing users. Approved source material includes the workshop agenda and one product screenshot.

    Example output

    Post concept — Show one reporting question from the agenda. Source needed — approved workshop agenda. Claim check — product owner.

  4. 04

    Review message and channel fit

    Check that the format fits the channel and that every claim, quote or visual has a source and owner approval.

    Result: A plan that can enter content production without hidden approval gaps.

  5. 05

    Schedule the approved work

    Assign dates only after the source, owner and review point are confirmed for each post.

    Result: A compact social plan that reflects the work the team can actually approve and publish.

What a finished draft should contain

A channel-aware plan where every post idea names its message, source, owner and claim review before it receives a publication date.

What this process cannot decide

  • The workflow does not predict reach, engagement or conversion.
  • Channel rules and permissions can change, so review them at publishing time.

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