Build the source pack first
Collect the approved brief, product or service facts, publishable proof and two pieces of writing that represent the intended voice. Keep opinions and unconfirmed ideas in a separate section.
Change the structure, not the factual boundary
The same source pack can support a service page, newsletter or product description, but each asset serves a different reader job. Replace asset_type, reader_job and structure; do not loosen the source rule.
Edit the result as a draft. Remove repeated setup, check that each section earns its place and read the copy aloud before approval.
