AI Marketing Prompts

AI marketing prompts for campaign emails, social posts and message tests. Choose a task and add your offer details.

Draft a campaign email

Write a focused email around one offer and one next step.

Draft a campaign email for {{audience}}.

Approved offer details:
{{offer}}

Customer questions or language:
{{customer_notes}}

Goal and call to action:
{{goal}}

Return three subject lines and one email under 150 words. Use the supplied offer details. Do not add discounts, deadlines, testimonials or results. Make the call to action specific.

See a worked example Illustrative

What you add

Audience: workshop subscribers. Offer: a free 30-minute spreadsheet workshop on 8 October. Customer question: how to remove duplicate rows. Goal: register through the workshop page.

Example result

Subject: A free workshop on duplicate rows Learn how to remove duplicate rows in our free 30-minute spreadsheet workshop on 8 October. Register on the workshop page.

Before you use itCheck the offer, date and destination link. The example is fictional; replace every detail with your own.

Adapt an existing piece of content without changing its claims.

Create three social post drafts from this source.

Source text:
{{source}}

Audience and channel:
{{audience_channel}}

Length and tone:
{{style}}

Write one practical tip, one question and one short takeaway. Each draft should make sense by itself. Keep facts within the source and do not invent numbers, quotes or personal experiences. Include a call to action only if one is supplied.

See a worked example Illustrative

What you add

Source: Our checklist recommends naming an owner for each handoff. Audience: small teams on LinkedIn. Style: concise, no hashtags.

Example result

Tip: Before handing a task over, name the person who owns the next step. Question: Who owns the next step in your team's handoff? Takeaway: A handoff needs a named owner.

Before you use itRead each post independently and check that it still reflects the source.

Create two message variants

Prepare a focused copy test with one difference.

Create two versions of this marketing message.

Original:
{{message}}

Approved facts:
{{facts}}

Audience and goal:
{{audience_goal}}

Variable to change:
{{test_variable}}

Change only the specified variable. Keep offer details and call to action the same. Return both versions, explain the difference and suggest one metric aligned with the goal. Do not predict which version will win.

See a worked example Illustrative

What you add

Original: Join our free planning workshop. Facts: 30 minutes; covers weekly planning. Audience: team leads. Goal: registrations. Variable: headline angle.

Example result

A: A 30-minute workshop on weekly planning B: Plan your week in our free workshop Shared CTA: Register for the workshop Difference: duration versus topic emphasis. Metric: registration rate.

Before you use itCheck that only the intended variable changed. Compare performance in a real test before drawing conclusions.

Make it your own

Copy a prompt, replace the text in double braces with your details, then adjust the first draft.

Do not ask AI to invent the audience

Bring customer interview notes, review excerpts, support questions or search evidence. Label the source and date. A persona generated from a product description is still a guess.

Keep the offer boundary visible

Campaign copy often fails when an early idea turns into an unapproved promise. Put approved claims and forbidden claims in the source pack; treat missing proof as a stop, not an invitation to improvise.

Use the alternatives as experiment inputs. Choose one difference, define the metric and keep the original version available for comparison.

Start from a flexible template

Use this template once you have an audience source, approved offer facts and a single campaign goal.

Create a {{marketing_asset}} for {{audience}}. Campaign goal: {{goal}}. Observed customer language with source notes: {{customer_evidence}}. Approved offer facts and proof: {{offer_facts}}. Channel constraints: {{channel}}. Return the draft, a message-to-evidence table and two testable alternatives that change one variable each. Do not invent customer beliefs, product results, urgency, testimonials or competitor claims. Mark unsupported ideas [NEEDS EVIDENCE].

Example input

Asset: email opening. Audience: current bookkeeping clients. Goal: five payroll-support interviews. Evidence: two clients asked who handles payroll. Offer: no service approved yet; research interviews only.

Example output

Opening: “You asked us who handles payroll when bookkeeping ends.” Evidence: two recorded client questions. CTA: book a 20-minute research interview.

A quick check

Audience language comes from a named source
Offer claims stay inside the approved facts
The call to action matches the campaign goal
Test variants change only one meaningful variable.

Keep in mind

The prompt cannot establish customer demand
Consent and channel rules require separate review
Performance differences need a real test.

AI Marketing Prompts

Draft a campaign email

Your prompt

What you add

Example result

Create two message variants

Your prompt

What you add

Example result

Make it your own

Do not ask AI to invent the audience

Keep the offer boundary visible

Flexible template

A quick check

Keep in mind

Analytics

Your prompt

What you add

Example result

Your prompt

What you add

Example result

Your prompt

What you add

Example result

Make it your own

Do not ask AI to invent the audience

Keep the offer boundary visible

Flexible template

A quick check

Keep in mind

Related guides & workflows

Learn the method

Follow the full workflow