Plan a campaign around an approved reader action and source pack. The template prevents an email sequence from hiding missing proof or consent questions.

Prepare the source before you fill it

Existing users, approved workshop agenda, registration URL and product-owner approval.

How to use this template

  1. Define the campaign boundary

    Name audience, purpose, approved offer and the action the reader can actually take.

  2. Draft each message from sources

    Keep facts and destinations linked to the approved packet.

  3. Run the send gate

    Check claims, links, audience consent and approval before scheduling.

Copy the template

Download .md
# Email campaign

## Campaign record
- Audience and consent basis:
- Goal and approved action:
- Campaign owner:
- Approval owner:

## Source pack
| Fact or asset | Source | Allowed use | Owner |
| --- | --- | --- | --- |
|  |  |  |  |

## Sequence
| Message | Reader job | Supported claim | CTA URL | Review status |
| --- | --- | --- | --- | --- |
|  |  |  |  | Not reviewed |

## Send gate
- Facts checked:
- URLs tested:
- Audience consent checked:
- Unsubscribe and sender details checked:
- Approval recorded:

Filled example

Message 1 explains the workshop agenda from the approved page and sends readers to the tested registration URL. Message 2 answers a confirmed reader question with the same source link. Message 3 gives a deadline only after the product owner confirms it. The source ledger records permitted image use. Review status remains blocked until consent, unsubscribe details and approval are confirmed.

A three-message sequence with source links and a visible send gate.

Review before you share it

  • Every claim is sourced
  • Every CTA works
  • Audience and consent are confirmed
  • Approval precedes scheduling
What the template cannot establish
  • The template does not prove deliverability
  • It does not replace legal review of marketing communications