AI Brand Voice Workflow

5 steps to a reviewable draft

1. 01

   Select representative source copy

   Choose current examples that the brand owner actually approves. Label the channel, audience and date so old copy does not quietly set the rule.

   Result: A source pack that represents real editorial decisions.

2. 02

   Define the guide's use

   Write where the guide will be applied and what it cannot govern, such as legal wording, product facts or accessibility requirements.

   Result: A practical boundary for the voice guide.

3. 03

   Draft the guide from examples

   Ask for language patterns that cite or paraphrase the supplied examples, rather than a personality profile with no editorial evidence.

   Result: A guide that makes its evidence and editorial judgment distinguishable.

   Your prompt

   Copy prompt

   Draft a brand voice guide from the approved writing examples below.
   
   Intended audience and channels: {{context}}
   Approved examples: {{examples}}
   Non-negotiable constraints: {{constraints}}
   
   Include observed language patterns, sentence rhythm, terminology, do examples, avoid examples, channel exceptions and an editor check. Link every pattern to an example or mark it [EDITOR DECISION]. Do not invent a brand personality, customer preference, product claim or prohibited term that the source material does not establish.

   Example input

   Three approved onboarding emails and two product pages for small agency teams. Legal terms and accessibility wording stay outside the guide.

   Example output

   Observed pattern: direct verbs and short headings. Source: onboarding email 2. Avoid: unsupported time-saving claim. Editor decision: [EDITOR DECISION].

4. 04

   Test it against a new draft

   Apply the guide to one unpublished draft. Ask the editor which rules help and which rules make the copy less clear or less accurate.

   Result: A guide with rules that editors can apply without guessing.

5. 05

   Publish the working guide

   Save the guide with its source examples, owner and review date. Record the cases where an editor should override it.

   Result: A living editorial aid instead of a slogan sheet.