Turn a vague image idea into a brief with a placement, subject and objective review criteria.
Understand the idea
A useful image begins with the job it must do. Placement determines shape and empty space; the subject anchors the result; must-keep and must-avoid lists create checks that do not depend on taste alone.
Example
Instead of “make a stylish lamp image,” specify a 16:9 website hero with one orange ceramic lamp on the right, a clear headline area on the left and no people, words or logos.
Build your visual brief
Choose one real placement. Write its dimensions, subject, audience, composition, required details, flexible details and exclusions.
Try this prompt
Turn this request into a visual brief: [request]. Return placement, aspect ratio, subject, environment, composition, lighting, palette, must keep, can vary, exclude and reviewer. Do not invent brand requirements. Mark missing decisions [NEEDS INPUT].
Check your understanding
Keep in mind
Define the placement before the style
Separate requirements from flexible choices
Use visible checks another reviewer can apply
Lesson 2 of 4
Write a prompt from the brief
Translate the brief into a direct prompt without adding decorative filler.
Understand the idea
Put the visible decisions in a stable order—subject, environment, composition, light, palette, medium and exclusions. Tool controls belong outside the descriptive core and should express a real constraint.
Example
A prompt can specify “lamp right, low-detail wall left” because those choices serve the page layout. Adding unrelated lenses and art movements does not improve that job.
Draft the baseline prompt
Convert your brief into one prompt. Underline every phrase that maps to a brief field and remove any phrase you cannot explain.
Try this prompt
Write one image prompt from this visual brief: [brief]. Preserve every must-keep item. Keep flexible choices concise. Put exclusions last. Do not name a living artist or add requirements absent from the brief.
Check your understanding
Keep in mind
Map prompt phrases to brief fields
Keep the baseline reproducible
Add controls only for real constraints
Lesson 3 of 4
Compare and revise results
Select an image with a scorecard and learn from controlled variations.
Understand the idea
Review the whole set against the same checks. Change one variable at a time so you can attribute improvement or regression to a specific instruction.
Example
If the subject is correct but the copy zone is busy, simplify the background while keeping subject, camera and palette fixed.
Run a three-version comparison
Label your baseline A. Create B by changing one composition instruction and C by changing one lighting instruction. Score all three against the same brief.
Try this prompt
Compare versions A, B and C against this brief: [brief]. Return a table with requirement, evidence in each version, pass/revise/reject and one next edit. Do not infer details that are not visible.
Check your understanding
Keep in mind
Use one scorecard for the full set
Record each prompt beside its output
Reject critical failures instead of hiding them with copy
Lesson 4 of 4
Prepare a responsible handoff
Package the selected image with enough context for editing, rights review and reuse.
Understand the idea
A generated image is not finished because it looks good in the tool. The handoff should include the source prompt, settings, references, intended placement, known edits and a named reviewer for brand and rights.
Example
The final folder contains the export, a text file with prompt and settings, the approved brief and a note that product details must be compared with the original reference before publication.
Create the handoff record
Document the tool and date, prompt, settings, uploaded references, edit history, selected crop, known limitations and required approvals.
Try this prompt
Create a handoff checklist for this selected AI image: [details]. Include provenance, intended use, visual QA, accessibility, rights, brand approval and archive location. Mark unknown information [UNCONFIRMED].
Check your understanding
Keep in mind
Keep prompt and output together
Record references and edits
Require the reviews appropriate to the intended use
Frequently asked questions
Is the full course available on this page?
Yes. All four lessons exercises and answer explanations are available on the web without an account.
Do I need drawing experience?
No. You need a clear communication goal references you are allowed to use and criteria for checking the result.
Does the course promise ownership of generated images?
No. Product terms and rights vary. Check the tool terms and your intended use before publishing.