# Business plan

## 1. Decision and reader

- Decision this plan supports:
- Primary reader:
- Decision owner:
- Decision date:

## 2. Business summary

- Customer problem:
- Product or service:
- Current stage:
- Evidence already available:
- Open assumptions:

## 3. Customer and market evidence

| Claim | Evidence source and date | What it supports | Limitation | Owner |
| --- | --- | --- | --- | --- |
|  |  |  |  |  |

## 4. Offer and delivery

- Included outcome:
- Exclusions:
- Delivery steps and owners:
- Capacity limit:
- Required approvals or licenses:

## 5. Go-to-market test

- First audience:
- Channel and permission basis:
- Test offer:
- Primary measure:
- Guardrail:
- Stop or revise rule:

## 6. Operating plan

| Activity | Owner | Required input | Cost basis | Evidence of completion |
| --- | --- | --- | --- | --- |
|  |  |  |  |  |

## 7. Financial assumptions

| Projection | Formula | Starting values | Assumption | Evidence gap |
| --- | --- | --- | --- | --- |
| Revenue | customers × price × period |  |  |  |
| Direct cost | units × cost per unit |  |  |  |
| Capacity | available hours ÷ hours per unit |  |  |  |

## 8. Risks and controls

| Risk | Trigger | Preventive control | Response owner |
| --- | --- | --- | --- |
|  |  |  |  |

## 9. Next 30 days

- Evidence to collect:
- Smallest test:
- Review date:
- Continue, revise or stop criteria: